Member Expert: Only Indiana

By Only Indiana, Deb Walton, Seventh Generation Hoosier | | 9.15.21

Aspire Economic Development + Chamber Alliance
Hoosier Hospitality is Gratitude Done Right

Gratitude has the power to make the recipient of gratitude slow down, stop, and think about you for a moment, and how they feel about you. Why is that important to you and your business? Because the average American is exposed to between 4,000-10,000 ads, logos, branding, media, etc. How do you stand out and be heard above the noise?

Gratitude is a great place to start.

Gratitude has the power to make someone feel happy. Is there anything better you can do for your business than to make your customers feel happy? Gratitude is a highly emotional experience; evoking a positive feeling about you and your company is the fastest route to loyalty. Loyalty is the best path to customer retention. Loyal customers are the direct path to referrals. Referrals from loyal customers are the key to rapid growth and repeat business. And who doesn’t want that?

Be impactful. Be remarkable. Be grateful.

Only Indiana


Aspire Economic Development + Chamber Alliance